CLIENT

MaRS Discovery District

ASK

To create on-going marketing collateral based on the brand platform (designed by SidLee), that will unify all communications from the organization’s sectors.

SCOPE

Brand Execution & On-Going Marketing Collateral

SOLUTION

With an ever-changing landscape of communication, we create vibrant designs that reflect the overall brand while ensuring legibility and versatility. The overall approach juxtaposes a vibrant colour palette with dynamic photography to acknowledge the innovative work done at MaRS.

MaRS Discovery District is Canada’s largest innovation hub supporting the country’s most promising startups - helping them grow, create jobs and solve society’s greatest challenges. With an important mission, all communication collateral develop needs to convey the brand expression’s of boldness, resilience and intellectual honesty.
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Our designs strive to capture THE ESSENCE of the work produced at MaRS.

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We take the time to understand the content and purpose of each project, regardless of the complexity. We know that presenting the information in a digestible manner is more important than ever when working with a community driven by data and research.
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The economic impact of MaRS Discovery District is undeniable. Poised for continuous growth nationally and internationally, we want the brand collateral to elicit interest wherever it goes.
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2017

Agency of Record until today

+100

pieces of independent collateral are designed each year

+ 150,000

people engage with MaRS brand materials every year

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