Rotman Commerce, University of Toronto


To produce an engaging and aspirational student recruitment campaign that can be applied across all communication material and extend over four years (2019 to 2022).


Recruitment Campaign Collateral


The University of Toronto’s Rotman Commerce recruitment campaign needed to stand-out and bring awareness to the school's position as the leading undergraduate business program in Canada. Working closely with their marketing team, we art direct a yearly photoshoot and curate their brand assets to create a bright and dynamic campaign. Elements of the design are then tweaked yearly to give it a fresh look and feel to attract the next generation of innovative leaders and showcase what life is like at Rotman Commerce.