CLIENT

Rotman Commerce, University of Toronto

ASK

To produce an engaging and aspirational student recruitment campaign that can be applied across all communication material and extend over four years (2019 to 2022).

1-Rotman-RecruitmentCollateral
SCOPE

Recruitment Campaign Collateral

SOLUTION

The University of Toronto’s Rotman Commerce recruitment campaign needed to stand-out and bring awareness to the school's position as the leading undergraduate business program in Canada. Working closely with their marketing team, we art direct a yearly photoshoot and curate their brand assets to create a bright and dynamic campaign. Elements of the design are then tweaked yearly to give it a fresh look and feel to attract the next generation of innovative leaders and showcase what life is like at Rotman Commerce.