client
Four Seasons Hotel Hampshire
ask
To design a visual platform that will encapsulate the property's distinctive countryside charm, and bring cohesiveness to all digital and printed communications to ensure an engaging Four Seasons brand experience.
scope
Branding & Graphic Design
solution
In redesigning this Four Seasons Hotels and Resorts experience, our vision was to bring the 18th-century manor to the forefront. This endeavor began with the creation of a custom collection of illustrations, each thoughtfully designed to capture the essence of the hotel's sprawling 500-acre estate. Our design strategy embraced a lavish, maximalist style that was rich in detail; while simultaneously infusing elements of minimalism to create a duality that balanced opulence with understated elegance. This approach artfully spotlighted what the property has always been celebrated for – a blend of historical elegance and modern luxury service.
![Four Seasons Hotel Hampshire On-Property Collateral - Photography One Beautiful photography picnic displaying the On-Property Collateral](https://images.ctfassets.net/lxiash1fzsys/3bCPJHvcxiShdiQ8wiByhV/55a4c8ea9b09d3f5952fd12a9ea5daba/Four_Seasons_Hotel_Hampshire_On-Property_Collateral_-_1.jpg?w=1223&h=688&fl=progressive&q=50&fm=jpg)
Inspired by the elegance of heritage brands such as Hermès and Holland & Holland, the visual platform drew heavily from the hotel's intricate interiors and the equestrian themes.
The rejuvenated visual platform achieved a seamless integration across all guest touchpoints, immersing them in a narrative that was authentic to the Hotel experience. It not only redefined their collateral but also complemented the property's distinctively English interior design.
![Four Seasons Hotel Hampshire On-Property Collateral - In Room Beautiful photo of Four Seasons Hotel Hampshire in room collateral](https://images.ctfassets.net/lxiash1fzsys/01H9KI1LAko03JmKIijSUB/227b83f9a33d5e814e847c5e537c6eba/Four_Seasons_Hotel_Hampshire_On-Property_Collateral_-_2.jpg?w=580&h=760&fl=progressive&q=50&fm=jpg)
![Four Seasons Hotel Hampshire On-Property Collateral - Orange Tea Beautiful photo in Orange Tea, together with the On-Property Collateral](https://images.ctfassets.net/lxiash1fzsys/4linI0MDOfXm4H3ceVBLXN/e09668af488141bdd6466ba2ef44c9d6/Four_Seasons_Hotel_Hampshire_On-Property_Collateral_-_3.jpg?w=1220&h=686&fl=progressive&q=50&fm=jpg)
![Four Seasons Hotel Hampshire On-Property Collateral - Orange Cards Beautiful Orange Cards displayed in line](https://images.ctfassets.net/lxiash1fzsys/7Hawa7SYs2bcAJ5ynCWrXL/774e9f06ec8c9295fa7ed0a66e2051c6/Four_Seasons_Hotel_Hampshire_On-Property_Collateral_-_4.jpg?w=1219&h=842&fl=progressive&q=50&fm=jpg)
![Four Seasons Hotel Hampshire On-Property Collateral - Woman Photo of woman backwards with flowers in the bg](https://images.ctfassets.net/lxiash1fzsys/10ZzhX759b8fLRNZ0jU84m/c83dfe8e898728ad2c5560484faf1dab/Four_Seasons_Hotel_Hampshire_On-Property_Collateral_-_5.jpg?w=1220&h=686&fl=progressive&q=50&fm=jpg)
![Four Seasons Hotel Hampshire On-Property Collateral - Blue Collateral Beautiful photo of the blue collateral on the left with a blue background in the right.](https://images.ctfassets.net/lxiash1fzsys/1uUuXZWAhvIfp0171JmyzQ/4f2b8f05127b0f6bca88b877608b981c/Four_Seasons_Hotel_Hampshire_On-Property_Collateral_-_6.jpg?w=1219&h=610&fl=progressive&q=50&fm=jpg)
![Four Seasons Hotel Hampshire On-Property Collateral - Yellow Collateral Beautiful photo of showcasing the yellow collateral of Four Seasons Hotel Hampshire On-Property Collateral](https://images.ctfassets.net/lxiash1fzsys/3FpX818JxSHRlIsvHZeN0r/d849e23a0714ee54ad6f5027f35d6fd2/Four_Seasons_Hotel_Hampshire_On-Property_Collateral_-_7.jpg?w=1219&h=609&fl=progressive&q=50&fm=jpg)