We knew the branding had to be bold, and establish a personality that was urban and avant-garde, yet welcoming. The unique wordplay of the name was the start to a clever and adaptive brand that took queues from the conscious connection that the social consumption of cannabis brought.
With a name identified, we leaned into ‘Remora EQ’ to develop a brand that reflected the name. Playing with evocative yet serene photography and elements of a dynamic logo, we designed a distinguished visual system to capture a private equity model that the company is building.
Based on Four Seasons brand guidelines and photography style, a visual platform was developed to support various sales tools. Customized to each Hotel and Resort, the curation of photography and copy reflects each property’s personality, story and positioning statement.