We knew the branding had to be bold, and establish a personality that was urban and avant-garde, yet welcoming. The unique wordplay of the name was the start to a clever and adaptive brand that took queues from the conscious connection that the social consumption of cannabis brought.
This spring 2023 March Break campaign was our first campaign with the Greater Toronto Airport Authority. We kept the designs clean and airy, rooted in dreamy creative that would feel inspire, celebrate, and bring a sense of joy around these moments of travel.
Based on Four Seasons brand guidelines and photography style, a visual platform was developed to support various sales tools. Customized to each Hotel and Resort, the curation of photography and copy reflects each property’s personality, story and positioning statement.