client
Garden’s Path
ask
To create an approachable brand identity for Garden’s Path Floral Design.
scope
Brand & Creative Platform
solution
A staple in the Leslieville neighbourhood of Toronto, our goal was to create a timeless brand for Garden’s Path that would identify their unique floral designs across the city. With already bright and vibrant colours found within the florals, a refined motif was crafted to simplify the name. We then paired it with a neutral colour palette to reflect their inspirations from nature.
![2-GardensPath-Branding Business Card](https://images.ctfassets.net/lxiash1fzsys/55D830LotFQQStyPKuwozC/e91b11e749627b56225b535b4e81f12a/2-BusinessCard.jpg?w=1276&h=1276&fl=progressive&q=50&fm=jpg)
![3-GardensPath-Branding Garden's Path Flower Arrangement](https://images.ctfassets.net/lxiash1fzsys/Y3gClL0CzYnQoClX82eIO/151dca885eb95baac24a28a8d11d53dd/3-Photo1.jpg?w=1200&h=1200&fl=progressive&q=50&fm=jpg)
![4-GardensPath-Branding Inside of Garden's Path store](https://images.ctfassets.net/lxiash1fzsys/6lCke4vKrk0UWkjan4ZIt5/529b6d5a86f79fc5af54951633f43bdc/4-Photo2.jpg?w=1900&h=1200&fl=progressive&q=50&fm=jpg)
![5-GardensPath-Branding Gardens Path paperbag](https://images.ctfassets.net/lxiash1fzsys/3wXFskvYqho3ARvIlhQZL7/1ba9be1a8ccfe2b42625ddbea869f57e/5-PaperBag.jpg?w=1236&h=1236&fl=progressive&q=50&fm=jpg)
![6-GardensPath-Branding Garden's Path tag](https://images.ctfassets.net/lxiash1fzsys/4JgVobzjZCyWxU8cZoEQr7/cd9a1cba4b4e7aa974c263d8d4568a2f/6-Tag.jpg?w=1126&h=1126&fl=progressive&q=50&fm=jpg)
![7-GardensPath-Branding letterhead](https://images.ctfassets.net/lxiash1fzsys/7yR1aTF0YggExSFsyS3Quq/d2d3dca542dace3e7190ea5a7a1f2af5/7-Letterhead.jpg?w=2279&h=1500&fl=progressive&q=50&fm=jpg)
![8-GardensPath-Branding flower arrangement](https://images.ctfassets.net/lxiash1fzsys/1Q8r7BcaTEwbqmAGlEMaop/00297ff7e85e869e8ef10f527c5f107c/8-Photo3.jpg?w=737&h=737&fl=progressive&q=50&fm=jpg)
![9-GardensPath-Branding Gardens Path logo stamp](https://images.ctfassets.net/lxiash1fzsys/4imwNlMmHPEBLFQE9kSjXd/54947db19cc750934614926584401409/9-Stamp.jpg?w=1200&h=1200&fl=progressive&q=50&fm=jpg)