client
MaRS Discovery District
ask
To develop an event brand for MaRS Discovery District's inaugural Impact Week which brings together the world-leading innovators for the purpose of creating positive change.
scope
Event Branding
solution
As the most important event held by MaRS Discovery District, Impact Week needed to adapt quickly to an online platform after the COVID-19 pandemic to accommodate for the over 5,000+ attendees. We knew this event needed to capture the spirit of MaRS Discovery District so to dial it up a notch, our team introduced motion and video experiences with thought-provoking visuals to highlight the complex themes covered across all the three streams (social finance, clean tech and innovation) in an interesting way. The overall conference brand was unmistakably MaRS yet still adaptive for the organization to continue using for the 2020 event and beyond.
Due to the breadth of the event, careful consideration was made to ensure the design was flexible to differentiate the three streams for SMART INFORMATION HIERARCHY, yet still maintained a cohesive conference brand.
5,000
Attendees over 5 days and 75 stages
50+
Start-ups Featured
137+
Event Production Assets Developed
