client
Greater Toronto Airport Authority
ask
To create a targeted campaign aimed at elevating traveller experiences during March Break; through events like live music performances, magic shows, branded giveaways and unique movie lounge experiences. Our objective was to inspire, celebrate, and bring a sense of joy around these moments.
scope
Graphic Design, Motion Design, Marketing Campaign, Collage, Copywriting
solution
Since March Break is one of the busiest times at Pearson, the airport organized many initiatives and events to help retailers, staff and the community elevate the traveller experiences. With an array of events like live music performances, magic shows, branded giveaways and unique movie lounge experiences, we needed a campaign that would wrap all communications together consistently. We also wanted to capture passengers’ attentions through creative that was unexpected - one that would make people stop and stare as they rushed through the airport, or draw and keep their attention as they waited in line. To do that, we combined collage, motion, and cheeky copywriting to create a vibrant campaign…
This spring 2023 March Break campaign was our first campaign with the Greater Toronto Airport Authority. We kept the designs clean and airy, rooted in dreamy creative that would feel inspire, celebrate, and bring a sense of joy around these moments of travel.
