client
MaRS Discovery District
ask
To create on-going marketing collateral based on the brand platform (designed by SidLee), that will unify all communications from the organization’s sectors.
scope
Brand Execution & On-Going Marketing Collateral
solution
With an ever-changing landscape of communication, we create vibrant designs that reflect the overall brand while ensuring legibility and versatility. The overall approach juxtaposes a vibrant colour palette with dynamic photography to acknowledge the innovative work done at MaRS.
MaRS Discovery District is Canada’s largest innovation hub supporting the country’s most promising startups - helping them grow, create jobs and solve society’s greatest challenges. With an important mission, all communication collateral develop needs to convey the brand expression’s of boldness, resilience and intellectual honesty.
Our designs strive to capture THE ESSENCE of the work produced at MaRS.
We take the time to understand the content and purpose of each project, regardless of the complexity. We know that presenting the information in a digestible manner is more important than ever when working with a community driven by data and research.
The economic impact of MaRS Discovery District is undeniable. Poised for continuous growth nationally and internationally, we want the brand collateral to elicit interest wherever it goes.
2017
Agency of record continuing to today
+100
pieces of independent collateral are designed each year
+150,000
people engage with MaRS brand materials every year
