MaRS Collateral

client

MaRS Discovery District

ask

To create on-going marketing collateral based on the brand platform (designed by SidLee), that will unify all communications from the organization’s sectors.

scope

Brand Execution & On-Going Marketing Collateral

solution

With an ever-changing landscape of communication, we create vibrant designs that reflect the overall brand while ensuring legibility and versatility. The overall approach juxtaposes a vibrant colour palette with dynamic photography to acknowledge the innovative work done at MaRS.

MaRS Discovery District is Canada’s largest innovation hub supporting the country’s most promising startups - helping them grow, create jobs and solve society’s greatest challenges. With an important mission, all communication collateral develop needs to convey the brand expression’s of boldness, resilience and intellectual honesty.

Aerial Shot of people walking

Our designs strive to capture THE ESSENCE of the work produced at MaRS.

Internal Spread of Report
Cover and Internal Spread of MaRS EPP Report

We take the time to understand the content and purpose of each project, regardless of the complexity. We know that presenting the information in a digestible manner is more important than ever when working with a community driven by data and research.

Opiod Data Challenge Infographic
MaRS Poster Signage

The economic impact of MaRS Discovery District is undeniable. Poised for continuous growth nationally and internationally, we want the brand collateral to elicit interest wherever it goes.

Cleantech Banner

2017

Agency of record continuing to today

+100

pieces of independent collateral are designed each year

+150,000

people engage with MaRS brand materials every year

MaRS swag including coffee mugs and totes bags

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