Client

The Commoner

Ask

To develop a restaurant brand that will build awareness while allowing it to grow as it continues to expand by adding several locations throughout Toronto and the GTA.

Scope

Branding & Creative Execution

Solution

Keeping the existing wordmark, a scalable visual system was built to thread a commonality between the two existing establishments. A quirky concept story was then developed to strengthen the brand positioning and promise, allowing future locations to form its own uniqueness within the brand.

The Commoner Roncy is a charming neighbourhood restaurant, established in 2018, that distinguishes itself with local craft beer and upscale spins on rustic pub favourites. In 2020, they followed up with the sequel, Bar Room, an eclectic addition to Toronto's Little Italy neighbourhood with a crafted array of drinks and dining. Needing to build a collection yet differentiating each establishment to fit its neighbourhood, we came up a little story...

The Commoner is a man of mystery. A CREATIVE, he is well travelled and read, drawing inspiration from his adventures. A CONNOISSEUR OF THE CURIOUS, he channels this into culinary experiences that are each bespoke to his vision of the season. AN ARTISTIC CHAMELEON, his signature letter “C” morphs with each new project.

With an already strong following for the existing restaurant, we leveraged their social media platforms to curate a take-over that would tease the upcoming opening. This led into a full redesign of their website that was kept simple and visual.

And when COVID-19 pandemic threatened with a delayed opening for Bar Room, we turned to our friends and partners at Frontier Design and Flash Reproduction at WePieceTogether to produce two custom puzzle to support the team affected. Now open for business, we're proud to have been part of the journey with The Commoner.