client
Rotman Commerce, University of Toronto
ask
To produce an engaging and aspirational student recruitment campaign that can be applied across all communication material and extend over four years (2019 to 2022).
scope
Recruitment Campaign Collateral
solution
The University of Toronto’s Rotman Commerce recruitment campaign needed to stand-out and bring awareness to the school's position as the leading undergraduate business program in Canada. Working closely with their marketing team, we art directed a yearly photo shoot and curated their brand assets to create a bright and dynamic campaign. Elements of the design are tweaked yearly to give it a fresh look and feel to attract the next generation of innovative leaders and showcase what life is like at Rotman Commerce.
